Abstract
The year 2016 marked the ten year anniversary of eHi's founding, and it was also a year of great changes in China's car sharing market.Traditional online car rental company Shenzhou started to enter the C2C market, and Didi Chuxing, the ride-sharing platform, began to explore the online car rental business. In a volatile industry, eHi insisted on a strategic positioning "focused on the car rental business", and it has greatly expanded the fleet. As of the third quarter of 2016, the total fleet size was 41,742, up 46.5% year on year. Net profit was 223.2 million yuan, up 269.5 percent year on year. Currently, there are five forms of sharing travel in China, including car rental, online car rental, online car-hailing, P2P car rental and time-sharing rental. Can eHi's current strategy of maintaining the status quo win the car sharing market in the future? How should eHi respond to challenges in a changing market?
| Translated title of the contribution | eHi: Maintaining the Status Quo in the Changing Car Sharing Market |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 17 |
| Publication status | Published - 1 Oct 2018 |
Case number
STR-18-547Case normative number
STR-18-547-CCCase type
现场案例Update date
2018-09-28Published by
中欧国际工商学院Keywords
- 企业战略
- 共享出行
- 在线租车平台
- 数据驱动
- 规模经济
Case studies discipline
- Entrepreneurship
- Operations & Management Science
- Strategy
Case studies industry
- Professional, Scientific, and Technical Services
- Other Services