Abstract
Among books, periodicals, newspapers, books are the publication with the longest printing cycle, most stable content, and largest variety. The traditional book publishing industry’s main products were physical books while the digital book publishing industry’s main products were electronic books. This case, structured as an industry note, will revolve around these two product forms. Case analysis extends through 2010 and explores the state of the book publishing industry and the performance of the stakeholders.
| Translated title of the contribution | China’s Book Publishing Industry: The Digitalization Challenge |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 14 |
| Publication status | Published - 1 Jan 2011 |
Case number
STR-14-097Case normative number
STR-14-097-CCCase type
图书馆案例Update date
2016-06-23Published by
中欧国际工商学院Keywords
- 企业体制
- 图书出版行业
- 数字化
- 整合重组
- 电子书
- 竞争性共存
Case studies discipline
- General Management
- Strategy
Case studies industry
- Professional, Scientific, and Technical Services
- Information, Media & Telecommunications