从地区酒厂向全国品牌迈进的蓝色神话：洋河股份的异军突起

Translated title of the contribution: The Blue Myth of Yanghe: From a Local Producer to a National Brand

Weiru Chen (First Author), Yucong Sun (Participant Author)

Research output: Other contribution › Case Studies

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Social Sciences

Economics, Econometrics and Finance

Engineering

Agricultural and Biological Sciences