优酷土豆：如何合分有序？

China’s fast growing online video industry was undergoing earthshaking changes. On August 20, 2012, the merger agreement between China's two largest video websites, Youku and Tudou, was finally approved by the boards of directors of both companies. After the deal, tudou.com became a wholly owned subsidiary of the new company, Youku Tudou Inc., and was delisted from NASDAQ. Youku CEO Victor Koo became Chairman and CEO of the new company and Tudou's CEO, Wang Wei, joined the new Board of Directors. Youku and Tudou continued to operate as two independent brands. According to Victor, “The online video industry in China is entering a brand new stage of development. Youku Tudou boasts the widest user coverage, highly diversified video content and a sophisticated video technology platform, as well as superior revenue conversion capability. All of these enable us to provide our users with an extraordinary video experience.” Nevertheless, he knew clearly the sizeable challenges the company was facing: how should it implement its multi-brand strategy? How could it optimize organizational structure? How could it improve its profit model?