先“修路”还是先“造车”：树根互联的工业互联网平台养成之路

This case study tells the entrepreneurial story of how ROOTCLOUD Technology Co., Ltd (hereinafter referred to as "ROOTCLOUD" or "the Company") built an industrial Internet platform. ROOTCLOUD's vision is to create a universal cloud platform, which serves as a new foundation for the digital transformation of the manufacturing industry. By providing digital empowerment to customers, ROOTCLOUD has been able to continuously enhance its platform capabilities, and provide customers with more value-added services in digital transformation, such as post-market product management, in-plant equipment management, industrial chain collaboration, and intelligent manufacturing solutions. However, throughout different stages of its development, ROOTCLOUD faced the challenge of balancing its own vision with the changing demands of the market. The company has been considering whether to focus on developing industry-specific capabilities and becoming a leader in a niche market to generate quick profits, or to expand its scope and develop cross-industry and cross-domain capabilities, in order to scale up and become a key player in the digital transformation of the manufacturing industry.