凡客诚品——成长之痛 (A)

Translated title of the contribution: Vancl — The Pain of Growth (A)

Shubo Liu (First Author), Terence Tsai (Participant Author)

Research output: Other contributionCase Studies

Abstract

Vancl Company was one of the most prominent and fast-growing e-businesses to emerge in recent years in China. The company leveraged the Internet successfully as a platform to develop its clothing products and brand, and saw phenomenal growth within a short period. However, the speed of its growth was not sustainable, as problems showed that there were fundamental mistakes in the firm’s strategic development.
Translated title of the contributionVancl — The Pain of Growth (A)
Original languageChinese (Simplified)
Number of pages12
Publication statusPublished - 1 Dec 2014

Case number

STR-14-256

Case normative number

STR-14-256-CC

Case type

图书馆案例

Update date

2016-06-23

Published by

中欧国际工商学院

Keywords

  • 凡客
  • 多元化
  • 平台
  • 广告
  • 服装
  • 电商

Case studies discipline

  • Marketing
  • Strategy

Case studies industry

  • Information, Media & Telecommunications
  • Retail Trade

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