半岛医疗：＂龙卷风＂的冲刺

Some bold ideas popped into the head of Mr. LEI Xiaobin, founder and the only shareholder of the Peninsular. If all of them became reality, the Peninsular would be a game changer in the dermatologic laser market—a tornado, as Mr. LEI described his products. A provider of ultra cost-effective skincare and dermatologic therapy solutions, the Peninsular began offering customizable, multi-functional lasers with changeable head kits. The business also realized other disruptive innovations in both product design and marketing models. But today Mr. LEI has a hard nut to crack. The excimer therapy module on the “Tornado” therapeutic platform outperforms any other similar product by a large margin at a lower cost—but how should he price this novel product to ensure it can dominate the market?