周大福传承系列:颠覆同质化竞争的品牌创新

Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market

向屹, 曹之静, 李妍毓

Research output: Other contributionCase Studies

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Social Sciences

Economics, Econometrics and Finance