安越:构筑持续发展的能力

Translated title of the contribution: EasyFinance: Developing the Capacities for Growth

S. Ramakrishna Velamuri (First Author), Xin Fu (Participant Author)

Research output: Other contributionCase Studies

Abstract

The protagonist of this case, Marshall Ma, is an MBA graduate with over ten years’ experience as a professional manager in both Chinese and multinational companies. In 2005, he joined a small private enterprise, EasyFinance, as the third partner and General Manager. EasyFinance was founded in 2004, by two trainers, providing finance training for corporate and individual clients. It has experienced rapid growth since its inception — doubling its revenues every year — and by 2007 it had become the dominant player in the fragmented and highly competitive Chinese finance training market with revenues of CNY 13.5 million. The workforce of EasyFinance has reached 31 and the organizational structure and processes are also well established. Marshall and his two partners expect to keep doubling revenues for another three years, which would take the young firm’s annual revenues above CNY 100 million in 2010. However, EasyFinance operates in a relatively small market segment and the shortage of qualified trainers is a bottleneck that his business has to overcome. Marshall and his team need to identify a feasible way to achieve their growth ambitions.
Translated title of the contributionEasyFinance: Developing the Capacities for Growth
Original languageChinese (Simplified)
Number of pages30
Publication statusPublished - 1 Jan 2009

Case number

ENT-14-137

Case normative number

ENT-14-137-CC

Case type

现场案例

Update date

2016-06-23

Published by

中欧国际工商学院

Keywords

  • 人力资源
  • 创业
  • 战略转型
  • 服务咨询
  • 组织发展

Case studies discipline

  • Entrepreneurship

Case studies industry

  • Professional, Scientific, and Technical Services

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