微创医疗:从冠脉支架开始的征程

Translated title of the contribution: MicroPort Scientific: An Odyssey Starting with Coronary Stents

Wei Zhang (First Author), Leiping Xu (Participant Author)

Research output: Other contributionCase Studies

Abstract

Aiming to illustrate an innovation model in an emerging market, this case summarizes the successful launch of drug-eluting stents at MicroPort and the development of innovation capabilities and culture within the company. The case also demonstrates a strategic dilemma appearing after one round of effective technological innovation and, more importantly, how understanding the value system — in this case, the health care system — is key to sustaining innovation.
Translated title of the contributionMicroPort Scientific: An Odyssey Starting with Coronary Stents
Original languageChinese (Simplified)
Number of pages17
Publication statusPublished - 1 Jan 2012

Case number

GM-14-124

Case normative number

GM-14-124-CC

Case type

现场案例

Update date

2016-07-01

Published by

中欧国际工商学院

Keywords

  • 创新
  • 医疗保健
  • 战略
  • 经营模式

Case studies discipline

  • General Management
  • Strategy

Case studies industry

  • Health Care Services

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  • 中国冠脉支架市场

    Translated title of the contribution: The Coronary Stent Market in ChinaZhang, W. & Xu, L., 1 Jan 2012, 10 p.

    Research output: Other contributionCase Studies

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