Abstract
Digital reading is an increasingly common form of reading in the Internet age, making books more portable and book buying faster and easier than ever. This case analyzes the state of digital reading platform competition. Case (A) is divided into two parts: the first part overviews the elements of the ecosystem of the digital reading platform, and the second part describes three major global digital reading platform competitors – Amazon, Apple and Google – and their evolution in detail. Case (B) is also divided into two parts: the first part also overviews the digital reading platform ecosystem, and the second part introduces the development of six Chinese platform models including those of Shengda, Baidu, Hanwang, Fangzheng, China Mobile, and Century Publishing.
| Translated title of the contribution | The E-Reading Platform Competition (B): Six Platforms Emerging in China |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 18 |
| Publication status | Published - 1 Jan 2012 |
Case number
STR-14-111Case normative number
STR-14-111-CCCase type
图书馆案例Update date
2016-06-23Published by
中欧国际工商学院Keywords
- 中国市场
- 亚马逊
- 商业模式
- 平台战略
- 数字阅读
- 电子书
- 苹果
- 谷歌
Case studies discipline
- General Management
- Strategy
Case studies industry
- Professional, Scientific, and Technical Services
- Information, Media & Telecommunications