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星巴克中国的新零售博弈
Translated title of the contribution
:
Starbucks' New Retail Gaming in China
张文清, 朱琼
Case Development Centre
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:
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Social Sciences
China
100%
Markets
50%
Coffee
50%
Enterprises
33%
Space
33%
Profits
16%
Chinese
16%
Light
16%
Strategy
16%
Consumers
16%
Birth
16%
Economics, Econometrics and Finance
Market
50%
Money
33%
Game Theory
33%
Profit
16%
Computer Science
Models
33%
Networks
16%
Threat
16%
User
16%
Chinese Market
16%
Agricultural and Biological Sciences
Models
33%
Games
16%
Burning
16%