机器人也能养鸡? ——正大打造四位一体模式实现产业化养鸡

Translated title of the contribution: Can Robots Raise Chickens?——Chia Tai Builds a Four-in-one Mode for Industrialized Chicken Raising

Xiaoming Zhu (First Author), Qiong Zhu (Participant Author), Yifan Ren (Participant Author)

Research output: Other contributionCase Studies

Abstract

Chia Tai Group made continual enhancements to the automation of animal husbandry, the company’s main business, but man still played a main role. However, in its laying-hen farm located at Xifan’ge Village, Yukou Town, Pinggu District, Beijing, Chia Tai Group introduced the use of robots to raise chickens: one henhouse was taken care of by one person and one robot. Humans became the minority in the chicken farm, but Chia Tai still planned to reduce their role further and let robots take on more work. An initial investment of RMB 720 million was earmarked for establishing a more fully automated farm. In order to get this innovation underway and ensure the healthy and sustainable operation of the automated farm, Chia Tai set up the “Four-in-one BOT (Build-Operate-Transfer) Property Farming” Mode (hereinafter referred to as the four-in-one mode). Together with Beijing Pinggu District Government, Chia Tai Group established a joint venture company, “Pinggu-Chia Tai Agriculture Investment and Financing Platform” (hereinafter referred to as “Guda”), which took responsibility for financing and project construction. Guda also brought on Bank of Beijing as the main source of financing, while the land for the project came from cooperatives established by the local 1,416 households in Pinggu. Upon its completion, CP Egg Industry Co., Ltd. took on the operation and management of the project. CP Egg achieved an annual ROI of 10%-12% for the investment and financing platform, which used these funds to repay the loan and to pay the rental and other income to locals. The normal operation of the four-in-one mode was based on the profit earned by CP Egg, which allowed funds to be returned to the platform. However, in a confused egg market without common standards, could CP Egg earn profits consistently ? What preparations should Chia Tai make in order to keep the robot chicken farm running continuously?
Translated title of the contributionCan Robots Raise Chickens?——Chia Tai Builds a Four-in-one Mode for Industrialized Chicken Raising
Original languageChinese (Simplified)
Number of pages10
Publication statusPublished - 30 Oct 2015

Case number

IT-15-036

Case normative number

IT-15-036-CC

Case type

现场案例

Update date

2016-06-18

Published by

中欧国际工商学院

Keywords

  • BOT
  • 机器人
  • 机器人养鸡

Case studies discipline

  • Business & Government Relations
  • General Management
  • Information Technology

Case studies industry

  • Agriculture, Forestry, Fishing and Hunting

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