Abstract
Case (A) in this two-part series describes how Mr. Yang’s entrepreneurial company decided to take the feet from the mire of its unsuccessful calcium supplement products and try to find a way out. Then, when the entrepreneurial team tried to find new business opportunities, two choices in the medical equipment area were brought to the firm’s attention. Yang felt that it was a hard choice for him.
| Translated title of the contribution | A Rough Road to Entrepreneurial Success (A) |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 8 |
| Publication status | Published - 1 Jan 2005 |
Case number
ENT-14-022Case normative number
ENT-14-022-CCCase type
现场案例Update date
2016-06-17Published by
中欧国际工商学院Keywords
- 产品研发
- 创业
- 医疗器械
- 战略规划
- 项目管理
Case studies discipline
- Entrepreneurship
Case studies industry
- Health Care Services