英菲尼迪：寒冬中的感性营销战

Yi Xiang (First Author), Qiong Zhu (Participant Author), Jie Liu (Participant Author)

Research output: Contribution to journal › Journal

2 Case Studies

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2017
英菲尼迪：期待比肩豪华车德系三强（A）
Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.
Research output: Other contribution › Case Studies
英菲尼迪：期待比肩豪华车德系三强（B）
Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.
Research output: Other contribution › Case Studies