飞书：从字节跳动起飞

Lark was developed by ByteDance originally as an internal tool. In November 2018, Lark became ByteDance's internal communication and collaboration platform. In April 2019, Lark became available in overseas markets. In 2020, Lark shifted its business back to China. This case discusses two management issues of Lark. 1. How has ByteDance's corporate culture influenced Lark's product design and commercialization process? Unlike major competitors such as DingTalk and WeCom, Lark uses an all-in-one product design philosophy: functions in Lark can be used without switching in and out. It also uses a single-tenant solution, weakening hierarchical differences in the system and emphasizing information equality and transparency. These product features with a strong ByteDance-style are respected by internet companies, but there are barriers to extending them to traditional companies with a culture of control and lean operations. So, to realize the value of commercialization, should Lark's product design remain tied to ByteDance in the future? What role does ByteDance's management system (especially the performance management system) play in guiding and shaping the socialization of its employees' behaviors? ByteDance guide and shape its employees' behaviors through the OKR work method, 360 performance appraisal, and incentive systems. 2. Performance management is one of the core mechanisms of organizational management. How should companies design performance management systems and select tools to establish their corporate cultures and strategies? What kind of performance management system should Lark use to achieve the commercialization of its products? Can OKR help realize the value of Lark's products compared with other performance management tools? Is OKR the most suitable performance management tool for Lark?