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2022
Designing the content of advertising in a differentiated market
Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.Research output: Contribution to journal › Journal
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Income Tax and Salesforce Performance: A Micro Perspective
Chen, Y., Xiang, Y. & Yu, F., Dec 2022, SSRN, 33 p.Research output: Working paper › Preprint
Open AccessFile -
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.Research output: Contribution to journal › Journal
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2021
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.Research output: Other contribution › Case Studies
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周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.Research output: Other contribution › Case Studies
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2020
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y. & Song, I., 1 Jan 2020, (In preparation).Research output: Working paper
File159 Downloads (Pure) -
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y. & Soberman, D. A., 1 Jan 2020, (In preparation).Research output: Working paper
File140 Downloads (Pure) -
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y., Soberman, D. & Gatignon, H., 1 Jan 2020, (In preparation).Research output: Working paper
File129 Downloads (Pure) -
Winner Technology: Big Data Disruption in the Retail Industry
Xiang, Y., Ruan, L. & Li, Y., 30 Jun 2020, 15 p.Research output: Other contribution › Case Studies
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汇纳科技：大数据引领零售变革
Translated title of the contribution: Winner Technology: Big Data Disruption in the Retail IndustryXiang, Y. (First Author), Li, Y. & Ruan, L., 30 Jun 2020, 20 p.Research output: Other contribution › Case Studies
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2017
英菲尼迪：期待比肩豪华车德系三强（A）
Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.Research output: Other contribution › Case Studies
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英菲尼迪：期待比肩豪华车德系三强（B）
Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.Research output: Other contribution › Case Studies
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2016
英菲尼迪：寒冬中的感性营销战
Xiang, Y. (First Author), Zhu, Q. (Participant Author) & Liu, J. (Participant Author), 2016, In: 中欧商业评论. 4, p. 84-93Research output: Contribution to journal › Journal
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2015
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2014
Consumer favorites and the design of news
Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, In: Management Science. 60, 1, p. 188-205Research output: Contribution to journal › Journal
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2013
Buying and selling information under competition
Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, In: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, p. 321-351Research output: Contribution to journal › Journal
