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2023
Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Zheng, Y., Qi, W. & Park, C. H., 2023, In: Journal of Operations Management. 19 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 24
see details
2022

2021全球品牌战略与时尚产业白皮书: 全球战略视角下的可持续时尚与年轻新消费
Qi, W. (Editor), He, J. (Editor), 魏天天 (Editor), LI, E. (Editor), 李菁华 (Editor), 薛文婷 (Editor), Liu, G. (Editor), Wang, F. (Editor), ZHANG, H. (Editor), Xu, A. (Editor), 刘秋婷 (Editor) & 李豆豆 (Editor), 2022, 50 p.
Research output: Book/Report › Report

Open Access
File

2529 Downloads (Pure)
2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective
Qi, W. (Editor), Zhang, Y. (Editor), Lu, M. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E. (Editor), Zou, Y. (Editor), Cao, J. (Editor), Zhao, E. (Editor), Liu, L. (Editor) & 李豆豆 (Editor), 2022, 61 p.
Research output: Book/Report › Report

Open Access
File
614 Downloads (Pure)
2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力
Wang, Q. (Editor), Zhang, Y. (Editor), Lu, Y. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E., ZOU, Z., Cao, Z. (Editor), Zhao, L. (Editor), Liu, G. (Editor) & 李豆豆 (Editor), 2022, 117 p.
Research output: Book/Report › Report

Open Access
File

2998 Downloads (Pure)
乐象永续科技：生物基染料的商业化之路
Translated title of the contribution: Melephant: Path to Commercialization of A Bio-based Dye王琪, 何今宇, 刘耿 & 薛文婷, 29 Jul 2022, 11 p.
Research output: Other contribution › Case Studies
勤拓制衣：供应链上的可持续发展探索
Translated title of the contribution: Kane Top: Explorations in Supply Chain Sustainability王琪, 何今宇 & 刘耿, 31 May 2022, 17 p.
Research output: Other contribution › Case Studies
2021
2021 Global Branding Strategy & Fashion Industry White Paper: Sustainable Fashion and New Consumption in a Global Strategic Perspective
Qi, W. (Editor), He, J. (Editor), 魏天天 (Editor), LI, E. (Editor), 李菁华 (Editor), 薛文婷 (Editor), Liu, L. (Editor), Wang, F. (Editor), ZHANG, H. (Editor), Xu, A. (Editor), 刘秋婷 (Editor) & 李豆豆 (Editor), 2021, 50 p.
Research output: Book/Report › Report

Open Access
File
1062 Downloads (Pure)
人类营销与AI营销，各有优势
王琪, 2021, In: 经理人. 9, p. 42-44
Research output: Contribution to journal › Journal
2020
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, In: Journal of the Academy of Marketing Science. 48, p. 966-986
Research output: Contribution to journal › Journal

Open Access
File
182 Downloads (Pure)
Citations
Citation Indexes: 31
Captures
Readers: 196
Mentions
News Mentions: 1
Social Media
Shares, Likes & Comments: 28
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In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)
Wang, Q., Fu, N. & Wang, X., 1 Jan 2020.
Research output: Working paper

Open Access
File
154 Downloads (Pure)
When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)
Wang, Q., Zheng, Y. & Park, C. H., 1 Jan 2020.
Research output: Working paper

Open Access
File
420 Downloads (Pure)
2019
Multiple‐Winner Award Rules in Online Procurement Auctions
Wang, Q. (First Author), Jiang, X. (Participant Author), Xie, J. (Participant Author) & Feng, J. (Participant Author), 2019, In: Production and Operations Management. 28, 10, p. 2533-2551
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 8
Captures
Readers: 28
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