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2025
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, In: Journal of Retailing.Research output: Contribution to journal › Journal
Open AccessFile -
2024
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 May 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.Research output: Contribution to journal › Journal
Open AccessFile -
2022
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.Research output: Contribution to journal › Journal
Open AccessFile -
2021
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59Research output: Contribution to journal › Journal
Open AccessFile -
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769Research output: Contribution to journal › Journal
Open AccessFile -
When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, In: European Journal of Marketing. forthcomingResearch output: Contribution to journal › Journal
Open AccessFile91 Downloads (Pure)
