Find Research outputs

Search results

• 2020

  The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

  Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, In: Journal of Retailing. 96, 2, p. 251-265

  Research output: Contribution to journal › Journal

  • Guilt 100%
  • Savings 75%
  • Consumption 50%
  • Money 50%
  • Managers 25%
  31 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 42
  • Captures
    • Readers: 130

  see details