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• 2020

  In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

  Wang, Q., Fu, N. & Wang, X., 1 Jan 2020.

  Research output: Working paper

  Open Access

  File

  • Adoption 100%
  • Groups 40%
  • Marketing Strategy 30%
  • Natural Environment 30%
  • Consumers 30%
  154 Downloads (Pure)

• When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)

  Wang, Q., Zheng, Y. & Park, C. H., 1 Jan 2020.

  Research output: Working paper

  Open Access

  File

  • Standards 100%
  • Brand 80%
  • Consumers 60%
  • Network Economics 60%
  • Network 60%
  423 Downloads (Pure)