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2006
Baby-first Child Car Seats: From Exportation to Domestic Sales
Zhou, D. & Shu, J., 1 Jan 2006, 15 p.Research output: Other contribution › Case Studies
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Bright Dairy & Food Co., Ltd: Trouble for the Safety of Milk Production
Xu, P., 1 Jan 2006, 16 p.Research output: Other contribution › Case Studies
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SANY: Will It Be Sunny in Europe? (A)
Dong, B. (First Author), Liu, S. (Participant Author), Fernandez, J. A. (Participant Author), Yin, T. (Participant Author) & Atamer, T. (Participant Author), 1 Jan 2006, 13 p.Research output: Other contribution › Case Studies
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Tata Steel: Branding Steel Based on Customer Focus
Kotler, P. (First Author) & Pförtsch., W. A. (Participant Author), 1 Jan 2006, 11 p.Research output: Other contribution › Case Studies
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Winning the China Vitamin War by Building a Strong Brand
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 28 p.Research output: Other contribution › Case Studies
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三一集团:欧洲会天气晴朗吗?(A)
Translated title of the contribution: SANY: Will It Be Sunny in Europe? (A)Bian, D. (First Author), Liu, S. (Participant Author), Fernandez, J. A. (Participant Author), Atamer, T. (Participant Author) & Yin, T. (Participant Author), 1 Jan 2006, 12 p.Research output: Other contribution › Case Studies
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光明乳业的公关危机:“回产奶”事件
Translated title of the contribution: Bright Dairy & Food Co., Ltd: Trouble for the Safety of Milk ProductionXu, P., 1 Jan 2006, 12 p.Research output: Other contribution › Case Studies
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宝贝第一:从出口到内销
Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.Research output: Other contribution › Case Studies
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打造强势品牌,制胜中国维生素市场
Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 17 p.Research output: Other contribution › Case Studies
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联想集团国际化和董事会建设(A)
Translated title of the contribution: The Internationalization of Lenovo and Its Construction of the Board of Directors (A)Liang, N. (First Author), Useem, M. (Participant Author) & Lin, S. (Participant Author), 1 Jan 2006, 22 p.Research output: Other contribution › Case Studies
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联想集团国际化和董事会建设(B)
Translated title of the contribution: The Internationalization of Lenovo and Its Construction of the Board of Directors (B)Liang, N. (First Author), Lin, S. (Participant Author) & Useem, M. (Participant Author), 1 Jan 2006, 9 p.Research output: Other contribution › Case Studies