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Case studies industry

  • Manufacturing

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  • 2006

    Baby-first Child Car Seats: From Exportation to Domestic Sales

    Zhou, D. & Shu, J., 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • Bright Dairy & Food Co., Ltd: Trouble for the Safety of Milk Production

    Xu, P., 1 Jan 2006, 16 p.

    Research output: Other contribution › Case Studies

  • SANY: Will It Be Sunny in Europe? (A)

    Dong, B. (First Author), Liu, S. (Participant Author), Fernandez, J. A. (Participant Author), Yin, T. (Participant Author) & Atamer, T. (Participant Author), 1 Jan 2006, 13 p.

    Research output: Other contribution › Case Studies

  • Tata Steel: Branding Steel Based on Customer Focus

    Kotler, P. (First Author) & Pförtsch., W. A. (Participant Author), 1 Jan 2006, 11 p.

    Research output: Other contribution › Case Studies

  • Winning the China Vitamin War by Building a Strong Brand

    Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 28 p.

    Research output: Other contribution › Case Studies

  • 三一集团：欧洲会天气晴朗吗？（A）

    Translated title of the contribution: SANY: Will It Be Sunny in Europe? (A)Bian, D. (First Author), Liu, S. (Participant Author), Fernandez, J. A. (Participant Author), Atamer, T. (Participant Author) & Yin, T. (Participant Author), 1 Jan 2006, 12 p.

    Research output: Other contribution › Case Studies

  • 光明乳业的公关危机：“回产奶”事件

    Translated title of the contribution: Bright Dairy & Food Co., Ltd: Trouble for the Safety of Milk ProductionXu, P., 1 Jan 2006, 12 p.

    Research output: Other contribution › Case Studies

  • 宝贝第一：从出口到内销

    Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • 打造强势品牌，制胜中国维生素市场

    Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 17 p.

    Research output: Other contribution › Case Studies

  • 联想集团国际化和董事会建设（A）

    Translated title of the contribution: The Internationalization of Lenovo and Its Construction of the Board of Directors (A)Liang, N. (First Author), Useem, M. (Participant Author) & Lin, S. (Participant Author), 1 Jan 2006, 22 p.

    Research output: Other contribution › Case Studies

  • 联想集团国际化和董事会建设（B）

    Translated title of the contribution: The Internationalization of Lenovo and Its Construction of the Board of Directors (B)Liang, N. (First Author), Lin, S. (Participant Author) & Useem, M. (Participant Author), 1 Jan 2006, 9 p.

    Research output: Other contribution › Case Studies