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2006
Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
Jeong, I. (First Author), Zhou, D. (Participant Author) & Pae, J. H. (Participant Author), 2006, In: Industrial Marketing Management. 35, 3, p. 348-358Research output: Contribution to journal › Journal
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Baby-first Child Car Seats: From Exportation to Domestic Sales
Zhou, D. & Shu, J., 1 Jan 2006, 15 p.Research output: Other contribution › Case Studies
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The impact of self-construal on aesthetic preference for angular versus rounded shapes
Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2006, In: Personality and Social Psychology Bulletin. 32, 6, p. 794-805Research output: Contribution to journal › Journal
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Winning the China Vitamin War by Building a Strong Brand
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 28 p.Research output: Other contribution › Case Studies
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品牌应为顾客传递价值
Burgers, W. P. (First Author) & 刘鑫 (Participant Author), 2006, In: 成功营销. 4, p. 40Research output: Contribution to journal › Journal
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宝贝第一:从出口到内销
Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.Research output: Other contribution › Case Studies
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战略制定:“趋利”还是“避害”
Zhou, D. (First Author), 2006, In: 北大商业评论. 11, p. 20-23Research output: Contribution to journal › Journal
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打造强势品牌,制胜中国维生素市场
Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 17 p.Research output: Other contribution › Case Studies
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