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1997
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Schmitt, B. H. (Participant Author) & Simonson, A. (Participant Author), 1 Jan 1997, 1st. American Edition Edition ed. Simon & Schuster. 256 p.Research output: Book/Report › Monograph
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Product-category dynamics and corporate identity in brand extensions: A comparison of Hong Kong and US consumers
Han, J. K. (First Author) & Schmitt, B. H. (Participant Author), 1997, In: Journal of International Marketing. 5, 1, p. 77-92Research output: Contribution to journal › Journal
20 Citations (Web of Science) -
Properties of Trust: An Analytical View
Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, In: Organizational Behavior and Human Decision Processes. 69, 1, p. 67-73Research output: Contribution to journal › Journal
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The many faces of multi-firm alliances: Lessons for managers
Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, In: California Management Review. 39, 3, p. 101-117Research output: Contribution to journal › Journal