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• 1997

  Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

  Schmitt, B. H. (Participant Author) & Simonson, A. (Participant Author), 1 Jan 1997, 1st. American Edition Edition ed. Simon & Schuster. 256 p.

  Research output: Book/Report › Monograph

  • Identity 100%
  • Company 50%
  • Customer 33%
  • Organizations 33%
  • Experience 33%

• Product-category dynamics and corporate identity in brand extensions: A comparison of Hong Kong and US consumers

  Han, J. K. (First Author) & Schmitt, B. H. (Participant Author), 1997, In: Journal of International Marketing. 5, 1, p. 77-92

  Research output: Contribution to journal › Journal

  • Consumers 100%
  • Firm Size 57%
  • Corporate Identity 57%
  • Hong Kong 42%
  • Company 28%
  20 Citations (Web of Science)

• Properties of Trust: An Analytical View

  Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, In: Organizational Behavior and Human Decision Processes. 69, 1, p. 67-73

  Research output: Contribution to journal › Journal

  • Market Concentration 100%
  • Analytical Model 16%
  • Fear 16%
  • Threat 16%
  39 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 96
  • Captures
    • Readers: 104

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• The many faces of multi-firm alliances: Lessons for managers

  Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, In: California Management Review. 39, 3, p. 101-117

  Research output: Contribution to journal › Journal

  • Alliances 100%
  • Managers 33%
  • Globalization 16%
  • Economic and Social Development 16%
  • Research and Development 16%