A Rough Road to Entrepreneurial Success (A)

Junsong Chen

Research output: Other contributionCase Studies


Case (A) in this two-part series describes how Mr. Yang’s entrepreneurial company decided to take the feet from the mire of its unsuccessful calcium supplement products and try to find a way out. Then, when the entrepreneurial team tried to find new business opportunities, two choices in the medical equipment area were brought to the firm’s attention. Yang felt that it was a hard choice for him.
Original languageEnglish
Number of pages10
Publication statusPublished - 1 Jan 2005

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Published by

China Europe International Business School


  • Entrepreneurship
  • Medical Devices
  • Product R&D
  • Project Management
  • Strategic Planning

Case studies discipline

  • Entrepreneurship

Case studies industry

  • Health Care Services


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