Business Trends in the Digital Era: Evolution of Theories and Applications

Xiaoming Zhu (First Author), Yingzi Ni (Participant Author), Bingying Song, Rui Li, Yifan Ren

Research output: Book/ReportMonograph


This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
Original languageEnglish
Number of pages230
ISBN (Print)9789811010781
Publication statusPublished - 1 Jan 2016

Author information

Dr. Xiaoming Zhu is Professor of Management at CEIBS, where he served as President from June 2006 to March 2015. Dr. Zhu graduated from Shanghai Jiao Tong University with a doctoral degree in engineering. As an expert enjoying the State Council's special subsidy, he is also adjunct professor and Ph.D. supervisor in the College of Economics and Management at Shanghai Jiao Tong University, adjunct professor and Ph.D. supervisor at Shanghai University of Finance and Economics, Ph.D. supervisor for the China UnionPay postdoctoral programme, and Director of Shanghai Research Institute of Digitalisation and Internet Finance. Dr. Zhu assumed the positions of deputy secretary general of the Shanghai Municipal Government, Chairman of the Shanghai Foreign Trade and Economic Cooperation and Shanghai Foreign Investment Committee, Vice Chairman of the Shanghai People’s Congress, and Vice Chairman of the Shanghai People’s Political Consultative Conference. The major honours awarded to Dr. Zhu include the 2nd Prize and the 3rd Prize for "Science and Technology Advancement in Shanghai", the 1st Prize and the 2nd Prize for "Shanghai Policy-making Consultation" and Distinguished Award of the International Academy of Management. He also assumed the positions of Vice Chairman of the China Society of Industrial and Applied Mathematics, and Director of the Shanghai Evaluation Committee of International Business Professionals. Dr. Zhu has published substantial amounts of books and research reports, including the Shanghai Foreign Trade and Economic Cooperation Series, the Mathematical Model Study of Economic and Management Cases (one of the coauthors), the Report on China’s Outsourcing Development (2007-2013) as the editor-in-chief, the 2010 Report on Development of China’s Outward Investment and Economic Cooperation as the editor-in-chief, Platform as a Service, and Report on China’ Third Party E-payment Sector, E-payment Revolution, as well as the Chinese version of Master the Hype Cycle, and 10 Mega Business Trends in the Digital Age. Bingyin Song has received a master’s degree in Real Estate Economics and Finance from London School of Economics and Political Science (LSE). Ms. Song takes up various positions in academic institutions including research associate at CEIBS Lujiazui Institute of International Finance, Director of Industrial Research Center, Shanghai Institute of Industrial Restructuring and Development, research fellow at Shanghai Institute of Digitalization and Internet Finance, guest consultant for Center for Leadership and Public Policy, University of Oxford, and career counselor for MBA Programme of Antai College of Economics & Management, Shanghai Jiao Tong University. Previously, she had served as Director of Research Division, China Outsourcing Institute and Deputy Director of Shanghai Consulting Service Center of International Industrial Transfer. She had presided over research projects including “Promoting the Development of Outsourcing Industry in the Post-crisis Era” (funded by Ministry of Commerce) and “The Impact of World Expo on the Development of Information Service Industry in Shanghai” (funded by Shanghai Municipal Government), and contributed to the formulation of outsourcing industry development strategies and industrial development plans for main Chinese cities including Hangzhou. She had also participated in the development of Shanghai’s eleventh-five-year industrial development plan. Her major publications include Industrial development and urban economic government Strategic Management (co-author), Report on Development of China’s Outsourcing (co-author) and Chinese translation of academic works like Financial Risk Management and Weightless Wealth. In addition, she has published many articles on newspapers and magazines including Jiefang Daily, Sino-foreign Management and Shanghai Economic Forum. Yingzi Ni , PhD candidate in Management Science with a master’s degree in Finance, is the head of CEIBS Professor Zhu Xiaoming’s research team and Deputy Secretary-General of Shanghai Institute of Digitalization and Internet Finance. She is a co-author of E-payment Revolution and a translator of Mastering the Hype Cycle (Chinese Version), and has published many research findings on academic journals like Shanghai Journal of Economics and SASS Research on Socio-economic Issues (Shanghai New Think Tank Special Report Series). Her major publications include Research on the Volatility Indexes and its Trading, and Accumulation of High Degree of Financial Risks Requires Close Attention. Yifan Ren has received bachelor’s degrees in Accounting and Laws (Hons) and an MBA degree from the University of Hong Kong. Having served for Goldman Sachs in Hong Kong, Mr. Ren is Deputy Secretary-General of Shanghai Institute of Digitalization and Internet Finance. He has co-authored Report on China’s Outsourcing Development commissioned by Ministry of Commerce and presided over the production of its English and Japanese versions. Mr. Ren is a co-author of E-payment Revolution and a translator of Mastering the Hype Cycle (Chinese Version). He once served as Editor-in-chief of 8faces, a pioneering design magazine based in the UK. Rui Li, a Financial Risk Manager (FRM) and Financial Engineer with a PhD degree, serves as a lecturer at the School of International Finance and Commerce, Shanghai International Studies University. She is also a postdoctoral fellow at China UnionPay’s postdoctoral research center. Ms. Li has been awarded the honorary title of “Chenguang Scholar” by Shanghai Education Development Foundations. She had worked for KBC Goldstate Fund Management and Haitong Securities. Her research interests include monetary theory and policy, financial risk management and digital finance.

Table of contents

Introduction.- 1. Trend 1: Big Data: From Raw Data to Big Data.- 2. Trend 2: Cloud Computing: From Offline Calculation to Cloud Computing.- 3. Trend 3: Platforms: From the One-sided Market to the One-sided + Two-sided Market.- 4. Trend 4: Mobile Internet: From PC-Based Internet to Mobile Internet.- 5. Trend 5: Software-Defined Anything: from Software-Defined Hardware to Software-Defined Anything.- 6. Trend 6: Outsourcing and Crowdsourcing: From Building All-round Capabilities to Outsourcing and Crowdsourcing.- 7. Trend 7: Driven by Demand: From Supply Chain to Demand Chain.- 8. Trend 8: The Long Tail Market: from Economies of Scale to the Long Tail Market.- 9. Trend 9: Digital Finance: From Traditional Finance to Digital and Internet Finance.- 10. Trend 10: The O2O Model: from online/offline to the O2O model.- 11. Seizing Innovation Opportunities.- Conclusion.- Postscript.


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