Abstract
Among books, periodicals, newspapers, books are the publication with the longest printing cycle, most stable content, and largest variety. The traditional book publishing industry’s main products were physical books while the digital book publishing industry’s main products were electronic books. This case, structured as an industry note, will revolve around these two product forms. Case analysis extends through 2010 and explores the state of the book publishing industry and the performance of the stakeholders.
| Original language | English |
|---|---|
| Number of pages | 18 |
| Publication status | Published - 1 Jan 2011 |
Case number
STR-14-097Case normative number
STR-14-097-CECase type
LibraryUpdate date
2016-06-23Published by
China Europe International Business SchoolKeywords
- Book Publishing Industry
- Competitive Coexistence
- Digitalization
- E-Book
- Enterprise System
- Integration and Restructuring
Case studies discipline
- General Management
- Strategy
Case studies industry
- Professional, Scientific, and Technical Services
- Information, Media & Telecommunications