China’s Book Publishing Industry: The Digitalization Challenge

Weiru Chen (First Author), Leiping Xu (Participant Author)

Research output: Other contributionCase Studies


Among books, periodicals, newspapers, books are the publication with the longest printing cycle, most stable content, and largest variety. The traditional book publishing industry’s main products were physical books while the digital book publishing industry’s main products were electronic books. This case, structured as an industry note, will revolve around these two product forms. Case analysis extends through 2010 and explores the state of the book publishing industry and the performance of the stakeholders.
Original languageEnglish
Number of pages18
Publication statusPublished - 1 Jan 2011

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Published by

China Europe International Business School


  • Book Publishing Industry
  • Competitive Coexistence
  • Digitalization
  • E-Book
  • Enterprise System
  • Integration and Restructuring

Case studies discipline

  • General Management
  • Strategy

Case studies industry

  • Professional, Scientific, and Technical Services
  • Information, Media & Telecommunications


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