Chinese communication characteristics: A Yin Yang perspective

Tony Fang (First Author), Guy Olivier Faure (Participant Author)

    Research output: Contribution to journalJournal

    48 Citations (Web of Science)


    Research on Chinese communication has so far focused on the understanding of the impact of traditional Confucian cultural values on Chinese communication characteristics. While this Confucian-oriented Chinese communication style remains meaningful and in many situations powerful in Chinese society and in communication between Chinese and western professionals, the paradox inherent in Chinese culture and communication has rarely been researched. Moreover, China's three decades of rapid economic progress and unprecedented interactions with the rest of the world have contributed to an emergent Chinese communication style, which differs from the traditional one. Based on the philosophical principle of Yin Yang, this paper provides a framework to capture the paradox and change of Chinese communication characteristics in today's changing Chinese society. Implications for how to communicate effectively with the Chinese from practitioners' point of view are also discussed.
    Original languageEnglish
    Pages (from-to)320-333
    JournalInternational Journal of Intercultural Relations
    Issue number3
    Publication statusPublished - 2011

    Corresponding author email


    • Chinese communication
    • Cross-cultural
    • Paradox
    • Yin Yang

    Indexed by

    • ABDC-A
    • Scopus
    • SSCI


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