Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Jochen Wirtz (First Author), Jeongwen Chiang (Participant Author), Naresh Malhotra (Participant Author), Ping Xiao (Participant Author)

Research output: Contribution to journalJournal

44 Citations (Web of Science)

Fingerprint

Dive into the research topics of 'Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings'. Together they form a unique fingerprint.

Psychology

Economics, Econometrics and Finance