Corporate communications: Theory and practice

Per V. Jenster (First Author)

    Research output: Contribution to journal › Journal

    Abstract

    Book Review
    Original languageEnglish
    Pages (from-to)909-910
    JournalEuropean Journal of Marketing
    Volume40
    Issue number7-8
    DOIs
    Publication statusPublished - 2006

    Corresponding author email

    pjenster@ceibs.edu

    Keywords

    • communication skills
    • corporate communications
    • corporate strategy

    Indexed by

    • ABDC-A*
    • Scopus
    • SSCI

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    Jenster, P. V. (2006). Corporate communications: Theory and practice. European Journal of Marketing, 40(7-8), 909-910. https://doi.org/10.1108/03090560610670061