Abstract
Book Review
Original language | English |
---|---|
Pages (from-to) | 909-910 |
Journal | European Journal of Marketing |
Volume | 40 |
Issue number | 7-8 |
DOIs | |
Publication status | Published - 2006 |
Corresponding author email
pjenster@ceibs.eduKeywords
- communication skills
- corporate communications
- corporate strategy
Indexed by
- ABDC-A*
- Scopus
- SSCI