Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)

Yi Xiang, David A Soberman

Research output: Working paper

119 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Computer Science

Psychology