GM China versus Chery: Disputes for Intellectual Property Rights (B)

Juan Antonio Fernandez (First Author), Shengjun Liu (Participant Author)

Research output: Other contributionCase Studies

Abstract

Chery, a Chinese domestic carmaker, launched a new mini car model, the QQ, in July 2003. This was several months earlier than the planned launch date for GM’s new mini car, the Chevrolet Spark. The QQ looked very similar to the Chevrolet Spark but was priced much lower. GM claimed that the Chery QQ was a knockoff of the Matiz, a model owned by GM Daewoo. The QQ became a real hit with consumers, while Chevrolet Spark sales were much lower than expected. To make matters worse for GM, Chery was aggressively expanding into other countries where GM had a presence. Intellectual property rights (IPR)disputes were common in China’s automotive industry; several multinational carmakers had also brought infringement cases forward. GM had its hands full: it had to compete with Chery head-to-head in the market while deciding what actions to take in regards to the IPR infringement claim. GM considered several possibilities, including asking for mediation from the Chinese government, private negotiations, suing Chery in China, and going to trial in other countries.
Original languageEnglish
Number of pages6
Publication statusPublished - 1 Jan 2005

Case number

ESR-14-008

Case normative number

ESR-14-008-CE

Case type

Library

Update date

2016-06-23

Published by

China Europe International Business School

Keywords

  • Automobile Industry
  • Chery
  • GM China
  • Infringement
  • Intellectual Property
  • Litigation

Case studies discipline

  • General Management
  • Ethics & Social Responsibility

Case studies industry

  • Manufacturing

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