H&H Group: A Global Firm with Chinese Origins (A)

Emily Michelle David, Wenting Xue

Research output: Other contributionCase Studies


This case study describes the simultaneous evolution of both Health and Happiness (H&H) International Holdings Limited (referred hereafter as "H&H") and the senior executive protagonist, Laetitia Garnier. The instructor followed the history of company as it evolved from a single-product company in China (then known as Biostime) to a global group encompassing multiple brands following a series of acquisitions. This expansion allowed H&H to gain synergies across their value chain and shared channels in different continents, leading to an impressive growth in revenue and profits. This rapid progression was not without its growing pains, however. The case reveals several problems that H&H was facing with regards to cultural integration, particularly following their largest acquisition of the Australian supplement provider, Swisse. Meanwhile, the company's founder and CEO, Luo Fei, also finds himself wondering whether he should stay on in the CEO role or if it is time for him to relinquish the reigns to someone new like Laetitia Garnier, a female leader with rich experience in business management who has been with the company for almost a decade.
Original languageEnglish
Number of pages10
Publication statusPublished - 30 Apr 2021

Case number


Case normative number


Case type

Field Case

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Published by

China Europe International Business School


  • Chinese company goes global
  • Female Leadership
  • cultural integration after acquisitions
  • glocal approach
  • organizational behavior
  • women leadership

Case studies discipline

  • Organizational Behavior
  • General Management
  • International Business

Case studies industry

  • Accommodation & Food Services
  • Retail Trade


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