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HAP:慕尼黑再保险的差异化战略
Translated title of the contribution
:
HAP: Munich Re's Differentiation Strategy
周东生
, 阮丽旸
Marketing
Case Development Centre
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Economics, Econometrics and Finance
Customer Service
14%
Customers
14%
Enterprise
42%
Health Insurance
28%
Innovation
28%
Managers
14%
Market
28%
Risk Management
14%
Specific Industry
28%
Social Sciences
Differentiation Strategy
100%
Medium-Sized Company
14%
Social Security
28%
Computer Science
Health Insurance Market
14%
Insurance Industry
14%
Risk Management
14%
Small and Medium Enterprise
14%