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HAP: Munich Re's Differentiation Strategy
Dongsheng Zhou
, Livia Ruan
Marketing
Case Development Centre
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Social Sciences
Service Industries
100%
Managers
100%
Assistance
100%
Differentiation Strategy
100%
Customer
28%
Company
28%
China
28%
Markets
28%
Quality
28%
Growth
28%
Competition
28%
Social Security
28%
Profits
14%
Data Collection
14%
Time
14%
Experiments
14%
Consumers
14%
Risk Management
14%
Pain
14%
Director
14%
Criterion
14%
Structural Elements (Buildings)
14%
Medium-Sized Company
14%
Economics, Econometrics and Finance
Enterprise
42%
Innovation
28%
Specific Industry
28%
Market
28%
Health Insurance
28%
Risk Management
14%
Customers
14%
Managers
14%
Customer Service
14%
Computer Science
Service
71%
Service Platform
14%
Service Quality
14%
Data Collection
14%
General Manager
14%
Innovations
14%
User
14%
Risk Management
14%
Insurance Industry
14%
Small and Medium Enterprise
14%
Health Insurance Market
14%