Human Resource Management in B&Q China: Upgrading Action (A)

Research output: Other contributionCase Studies


This is the first of a two-case series (408-030-1 and 408-031-1). Since its first China store was opened in Shanghai in 1999, B&Q, the number one home improvement retailer in Europe, has been spreading its chained warehouse stores over 20 big cities in China. However, the company's human resource management (HRM) decentralisation model and the weak HRM foundation made it hard to meet the need for adequate and qualified human resources due to rapid business expansion and development. What could Lily Chen do, as newly appointed Executive Vice President of HRM and Training of B&Q China?
Original languageEnglish
Number of pages9
Publication statusPublished - 1 Jan 2005

Case number


Case type

Field research

Update date


Published by

China Europe International Business


  • Decentralisation and centralisation
  • HRM function
  • Human resource management (HRM)
  • Incentive commission system
  • Job evaluation
  • Performance management

Case studies discipline

  • Organizational Behavior

Case studies industry

  • Retail Trade


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