Abstract
To more effectively manage relationships with critical stakeholders in order to develop and implement corporate and business strategy, a firm must first understand how those stakeholders perceive the firm. Henry Chow, the head of IBM Greater China, saw a need for a more systematic approach to assessing how each major group of stakeholders sees IBM Greater China and its performance as a corporate citizen (under the broad rubric of corporate social responsibility). In recent years in China, this has been particularly important as the government has begun to push a broad social development agenda and expects firms to play a major role in realizing its social objectives. This case asks students to design a team that would be most appropriate for gathering and consolidating information from key stakeholders to serve as an input into IBM Greater China’s strategic planning.
Original language | English |
---|---|
Number of pages | 9 |
Publication status | Published - 1 Jan 2008 |
Case number
STR-14-046Case normative number
STR-14-046-CEUpdate date
2016-06-18Published by
China Europe International Business SchoolKeywords
- China Market
- Corporate Social Responsibility (CSR)
- Government Relations
- IBM(International Business Machines Corporation)
- Multinational Corporation (MNC)
- Stakeholder
Case studies discipline
- Business & Government Relations
- Strategy
- Ethics & Social Responsibility
Case studies industry
- Information, Media & Telecommunications