Links between influence strategies and satisfaction: reexamination from the dyadic and network perspectives

Y Liu (First Author), T Liu (Participant Author), Y Li (Participant Author), LY Ruan (Participant Author)

Research output: Contribution to journalJournal

2 Citations (Web of Science)
Original languageEnglish
Pages (from-to)252-265
Number of pages14
JournalJournal of Business and Industrial Marketing
Volume37
Issue number2
DOIs
Publication statusPublished - 5 Jan 2022

Corresponding author email

tingliu@shu.edu.cn

Project sponsor

National Natural Science Foundation grants of P.R. China
Program for Changjiang Scholars & Innovative Research Team in University (PCSIRT)

Project No.

71832008
71572109
71840008
IRT13030

Keywords

  • Distributor's network
  • Dyadic channel relationship
  • Economic satisfaction
  • Influence strategy

Indexed by

  • ABDC-A
  • SSCI

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