Partnering with Startups Globally: Distinct Strategies for Different Locations

Shameen Prashantham (First Author)

Research output: Contribution to journalJournal

8 Citations (Web of Science)


Partnering with startups is an important way by which large multinational corporations (MNCs) pursue open innovation. This article sheds light on distinctive startup partnering strategies across multiple locations. These vary in terms of institutional strength (advanced vs. emerging markets) and local reputation in a given sector (cluster vs. non-cluster). Different partnering strategies are appropriate for each location type: a template-based or purpose-built approach (in clusters vs. non-clusters, respectively), and a facilitative or directive approach (in advanced vs. emerging markets, respectively).
Original languageEnglish
Pages (from-to)121-143
JournalCalifornia Management Review
Issue number4
Publication statusPublished - Aug 2021

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  • emerging markets
  • global collaboration
  • innovation
  • multinational corporations
  • open innovation
  • partnerships
  • startup

Indexed by

  • ABDC-A
  • SSCI
  • Scopus


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