Predicting Time to Upgrade for Successive Product Generations: An Exponential-Decay Proportional Hazard Model (CEIBS Working Paper, No. 043/2020/MKT, 2020)
Xinxue (Shawn) Qu, Aslan Lotfi, Zhengrui Jiang, Dipak Chand Jain
Qu, X. (First Author), Lotfi, A. (Participant Author), Jain, D. C. (Participant Author) & Jiang, Z. (Participant Author), 2022, In: Production and Operations Management.31, 5, p. 2067-208317 p.
Research output: Contribution to journal › Journal