Respect your customers

John A. Quelch (First Author), Katherine E. Jocz (Participant Author)

    Research output: Contribution to journalJournal


    Respect is a fundamental value in human relationships, important in families, education, governing, the military, and business. Yet, the authors say, the complexities of demonstrating respect are fraught with potential pitfalls. They offer advice on how to assess how well the organization exhibits both respectful attitudes and respectful behaviors toward customers.
    Original languageEnglish
    Pages (from-to)36-42
    JournalLeader to Leader
    Issue number61
    Publication statusPublished - 2011


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