Respect your customers

John A. Quelch; Katherine E. Jocz

doi:10.1002/ltl.478

Respect your customers

John A. Quelch (First Author), Katherine E. Jocz (Participant Author)

Harvard Business School

Research output: Contribution to journal › Journal

Abstract

Respect is a fundamental value in human relationships, important in families, education, governing, the military, and business. Yet, the authors say, the complexities of demonstrating respect are fraught with potential pitfalls. They offer advice on how to assess how well the organization exhibits both respectful attitudes and respectful behaviors toward customers.

Original language	English
Pages (from-to)	36-42
Journal	Leader to Leader
Issue number	61
DOIs	https://doi.org/10.1002/ltl.478
Publication status	Published - 2011

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Quelch, J. A., & Jocz, K. E. (2011). Respect your customers. Leader to Leader, (61), 36-42. https://doi.org/10.1002/ltl.478

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Respect your customers

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