Fingerprint
Dive into the research topics of 'The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
Kwaku Atuahene-Gima (First Author), Haiyang Li (Participant Author), Luigi M. De Luca (Participant Author)
Research output: Contribution to journal › Journal
100
Citations
(Web of Science)