The globalization of Chinese companies strategies for conquering international markets

Waldemar A. Pförtsch., Shengjun Liu, Katherine R. Xin, Arthur Yeung

Research output: Book/ReportMonograph


The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents.
Original languageEnglish
Number of pages224
ISBN (Print)9780470828786
Publication statusPublished - 1 Jan 2011

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Author information

Arthur Yeung is Phillips Chair Professor of HRM at CEIBS and ex-CHO of Acer Group, specializing in organizational capability and globalization of Chinese firms. Author of several award-winning articles and nine books, Dr. Yeung was featured as an “Executive Development Guru” by Business Horizon. Katherine Xin is Professor of Management at CEIBS and the editor-in-chief of Harvard Business Review (China). Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS Shanghai, China, and Professor for international Business at the Pforzheim University, Germany. Dr. Shengjun Liu id Deputy Director of CEIBS Case Center and CEIBS Lujiazui International Finance Research Center.

Table of contents

Table of Contents Acknowledgments. Preface. Chapter 1: Reaching Out. Chapter 2: Realities and Aspirations. Chapter 3: The Strategic Choices: Think Before You Jump. Chapter 4: All Roads Lead to Rome: Paths to Globalization. Chapter 5: People First: Building Global Competence. Chapter 6: Unity in Diversity: Shaping a Global Mindset. Chapter 7: Providing the Right Support: Structuring Global Governance. Chapter 8: China-rooted Global Outreach. Appendix 1: China National Aviation: A Comprehensive Strategy. Appendix 2: CIMC Realizes Globalization with a National Competitive Edge. Appendix 3: The Utilization of Overseas Resources by CIMC. Appendix 4: ZPMC’s Global Strategy. Appendix 5: China Mobile: Using Global Capital Resources to Build Value. Appendix 6: Forming Strategic Alliances the Galanz Way. Appendix 7: Trend Micro’s Hybrid Team. Appendix 8: Talent Development in the Lenovo Group. Appendix 9: Chinese Global Fortune Companies 2008/09. Appendix 10: Self-assessment. Appendix 11: Action Plan. Bibliography. Index.


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