Total Global Strategy, 3rd edition

George S. Yip (Participant Author), Tomas M. Hult (Participant Author)

Research output: Book/ReportMonograph


A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies. The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Original languageEnglish
PublisherPrentice Hall
Number of pages295
Edition3rd Edition
ISBN (Print)9780136089834
Publication statusPublished - 1 Jan 2011

Call number

658.049/Y519/3RD ED/2012

Author information

George S. Yip is Professor of Strategy at the China Europe International Business School (CEIBS) in Shanghai and Co-Director of its Centre on China Innovation. Dr. G. Tomas M. Hult is the Eli Broad Professor of Marketing and International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004; Editor-in-Chief of the "Journal of the Academy of Marketing Science" since 2009; and been on the U.S. Department of Commerce s District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of International Business. He is one of the world s leading authorities in global strategy, with a particular focus on topics dealing with the intersection of global marketing and supply chain management. Hult was ranked the 75th most-cited scientist in economics and business in the world by Thomson Reuters in their Essential Science Indicators covering a period from 1997 to 2007. In a 2012 study in the "Academy of Management Perspectives", Hult was ranked 6th among business scholars who received their degrees since 1991. His research has been cited more than 10,000 times per Google Scholar. Hult has been Deputy Editor and Department Editor of the "Journal of International Business Studies"; Associate Editor of "Decision Sciences "and "Journal of Operations Management"; and currently serves as Associate Editor of the "Journal of Supply Chain Management" as well as on the review boards of the "Journal of Marketing", "Academy of Management Journal", "Strategic Management Journal", and "Journal of Retailing". He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. Dr. Hult is a dual citizen of Sweden and the USA. More information about Tomas Hult can be found at

Table of contents

Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential Chapter 3: Building Global Market Participation Chapter 4: Designing Global Products and Services Chapter 5: Locating Global Activities Chapter 6: Creating Global Marketing Chapter 7: Making Global Competitive Moves Chapter 8: Building the Global Organization Chapter 9: Regional Strategy Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus Chapter 11: Conducting a Global Strategy Analysis Appendix: Worksheets for Evaluating Core Strategy


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