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Wuling Hongguang MINIEV: A New Breed of Chinese Automaker
Gao Wang
, Qiong Zhu
Marketing
Case Development Centre
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Social Sciences
China
33%
Chinese
100%
Company
66%
Consumers
33%
Design
33%
Electric Vehicles
66%
Fashion
33%
Feature
33%
Managers
66%
Market Share
33%
Markets
100%
Motor Vehicles
33%
Preference
33%
Sales
66%
Statement
33%
Strategy
33%
Success
33%
Economics, Econometrics and Finance
Enterprise
100%
Managers
66%
Market
100%
Market Share
33%
Options
33%
Product Management
33%
Sales
66%
Specific Industry
66%
Computer Science
Customizations
33%
Design
33%
Existing Market
66%
General Manager
66%
Models
33%
User Preference
33%
Physics
Model
33%
Momentum
33%
Safety
33%
Sensory Perception
33%
Vehicle
66%