Yuwell Medical Equipment Inc. (A): The Jumping Fish

Xiangyi Tao (First Author), Bruce McKern (Participant Author), George S. Yip (Participant Author)

Research output: Other contributionCase Studies


“When others talk about quality, they see it as the life of a company, while at Yuwell, we view it as the life of the people who use our products.”—Guangming Wu, Chairman, Yuwell Medical Equipment Inc. The company name “Yuyue” refers to a jumping fish, conveying a vivid image of vigorous growth. In April 2008, Yuwell went public in Shenzhen — it had taken only ten years for Yuyue to transform from a Township & Village Enterprise (TVE) into a well-known, publically listed company. Today, it has become the leader in the Chinese medical equipment market and a world champion in the sale of oxygen generators. This case investigates Yuyue’s core competencies, strategies to generate capital and the institutional context, all of which contributed to its success and transformation from a small TVE into a renowned public company.
Original languageEnglish
Number of pages21
Publication statusPublished - 1 Dec 2014

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Published by

China Europe International Business School


  • Corporate Strategy
  • Innovation
  • Manufacturing and medical services
  • Medical Devices

Case studies discipline

  • Strategy

Case studies industry

  • Manufacturing
  • Health Care Services


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