查找科研成果

搜索结果

• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, 在: Marketing Science. 40, 6, 页码 1123-1146

  科研成果: 期刊稿件 › 期刊论文

  开放访问

  文档

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  3 引用 (Web of Science)

  124 下载量 (Pure)

  

  • Citations
    • Citation Indexes: 5
  • Captures
    • Readers: 56
  • Mentions
    • News Mentions: 1

  see details

  
• 2012

  Determining Consumers' Discount Rates with Field Studies

  Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, 在: Journal of Marketing Research. 49, 6, 页码 822-841

  科研成果: 期刊稿件 › 期刊论文

  • Discount Rate 100%
  • Pricing 33%
  • Profits 25%
  • Profit 25%
  • Utility 25%
  45 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 70
    • Policy Citations: 6
  • Captures
    • Readers: 117
  • Social Media
    • Shares, Likes & Comments: 625

  see details