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• 2020

  A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)

  Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Economics 100%
  • Consumer Behavior 100%
  • Demand 75%
  • Literature 50%
  • Goods 50%
  87 下载量 (Pure)

• Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)

  Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020.

  科研成果: 工作论文

  文档

  • Girls 100%
  • Boys 100%
  • Expenditure 66%
  • Enterprise 50%
  • e-Commerce 50%
  76 下载量 (Pure)

• Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)

  Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 7月 2020.

  科研成果: 工作论文

  文档

  • Return 100%
  • Search 66%
  • Channels 55%
  • Information 44%
  • Customer 33%
  68 下载量 (Pure)