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2023
Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Zheng, Y., Qi, W. & Park, C. H., 2023, 在: Journal of Operations Management. 19 页码科研成果: 期刊稿件 › 期刊论文
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2022
2021全球品牌战略与时尚产业白皮书: 全球战略视角下的可持续时尚与年轻新消费
Qi, W. (编辑), He, J. (编辑), 魏天天 (编辑), LI, E. (编辑), 李菁华 (编辑), 薛文婷 (编辑), Liu, G. (编辑), Wang, F. (编辑), ZHANG, H. (编辑), Xu, A. (编辑), 刘秋婷 (编辑) & 李豆豆 (编辑), 2022, 50 页码科研成果: 书/报告 › 工作报告
开放访问文档2538 下载量 (Pure) -
2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective
Qi, W. (编辑), Zhang, Y. (编辑), Lu, M. (编辑), Li, X. (编辑), Chen, Z. (编辑), 魏天天 (编辑), LI, E. (编辑), Zou, Y. (编辑), Cao, J. (编辑), Zhao, E. (编辑), Liu, L. (编辑) & 李豆豆 (编辑), 2022, 61 页码科研成果: 书/报告 › 工作报告
开放访问文档614 下载量 (Pure) -
2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力
Wang, Q. (编辑), Zhang, Y. (编辑), Lu, Y. (编辑), Li, X. (编辑), Chen, Z. (编辑), 魏天天 (编辑), LI, E., ZOU, Z., Cao, Z. (编辑), Zhao, L. (编辑), Liu, G. (编辑) & 李豆豆 (编辑), 2022, 117 页码科研成果: 书/报告 › 工作报告
开放访问文档3002 下载量 (Pure) -
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2021
2021 Global Branding Strategy & Fashion Industry White Paper: Sustainable Fashion and New Consumption in a Global Strategic Perspective
Qi, W. (编辑), He, J. (编辑), 魏天天 (编辑), LI, E. (编辑), 李菁华 (编辑), 薛文婷 (编辑), Liu, L. (编辑), Wang, F. (编辑), ZHANG, H. (编辑), Xu, A. (编辑), 刘秋婷 (编辑) & 李豆豆 (编辑), 2021, 50 页码科研成果: 书/报告 › 工作报告
开放访问文档1067 下载量 (Pure) -
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2020
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, 在: Journal of the Academy of Marketing Science. 48, 页码 966-986科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)
Wang, Q., Fu, N. & Wang, X., 1 1月 2020.科研成果: 工作论文
开放访问文档154 下载量 (Pure) -
When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)
Wang, Q., Zheng, Y. & Park, C. H., 1 1月 2020.科研成果: 工作论文
开放访问文档422 下载量 (Pure) -
2019
Multiple‐Winner Award Rules in Online Procurement Auctions
Wang, Q. (First Author), Jiang, X. (Participant Author), Xie, J. (Participant Author) & Feng, J. (Participant Author), 2019, 在: Production and Operations Management. 28, 10, 页码 2533-2551科研成果: 期刊稿件 › 期刊论文
