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2020
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, 在: Journal of the Academy of Marketing Science. 48, 页码 966-986科研成果: 期刊稿件 › 期刊论文
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In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)
Wang, Q., Fu, N. & Wang, X., 1 1月 2020.科研成果: 工作论文
开放访问文档154 下载量 (Pure) -
When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)
Wang, Q., Zheng, Y. & Park, C. H., 1 1月 2020.科研成果: 工作论文
开放访问文档422 下载量 (Pure)