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• 2020

  Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa

  Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, 在: Journal of the Academy of Marketing Science. 48, 页码 966-986

  科研成果: 期刊稿件 › 期刊论文

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  • Sustainable Investment 100%
  • Enterprise 60%
  • Corporate Volunteering 40%
  • Expenditure 40%
  • Market Response 40%
  182 下载量 (Pure)

  

  • Citations
    • Citation Indexes: 31
  • Captures
    • Readers: 196
  • Mentions
    • News Mentions: 1
  • Social Media
    • Shares, Likes & Comments: 28

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• In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

  Wang, Q., Fu, N. & Wang, X., 1 1月 2020.

  科研成果: 工作论文

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  • Adoption 100%
  • Groups 40%
  • Marketing Strategy 30%
  • Natural Environment 30%
  • Consumers 30%
  154 下载量 (Pure)

• When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)

  Wang, Q., Zheng, Y. & Park, C. H., 1 1月 2020.

  科研成果: 工作论文

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  文档

  • Standards 100%
  • Brand 80%
  • Consumers 60%
  • Network Economics 60%
  • Network 60%
  422 下载量 (Pure)